# Growth and Marketing Committee (GMC)

## What is the Growth and Marketing Committee?

The Growth and Marketing Committee (GMC) is a strategic planning and decision-making body, bringing together founding entities of the Cardano blockchain ecosystem and a diverse group of experienced marketing professionals. Dedicated to advancing innovative and impactful marketing and ecosystem growth strategies, the GMC is committed to attracting, empowering and directing global marketing initiatives, breaking traditional boundaries that promote the decentralization, growth, and widespread adoption of the Cardano ecosystem.

## Why is this committee important?

The Growth and Marketing Committee ensures Cardano's innovation reaches global audiences. By coordinating strategic marketing efforts and amplifying Cardano's unique strengths, the committee drives awareness, adoption, and positioning as a leading blockchain, helping the ecosystem grow and thrive.

## Which topics does this committee cover?

The committee develops marketing strategies, executes campaigns and events, manages marketing budgets, builds strategic partnerships, and amplifies Cardano's vision to drive global adoption and ecosystem growth.

## How to join?

The GMC participates in Intersect committee elections to select the next cohort of members. Intersect always communicates details on how to apply and vote well in advance of each election.


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